How to Make Content a Growth Engine for Your Business

Content marketing has been one of the main channels of growth for Intercom, one of the fastest growing SaaS companies of its generation, which went from $1m-$50m ARR in just 3 years.

In this talk, John Collins, Director of Content at Intercom, will share some of the most important lessons he's learnt on that journey, so that you can accelerate your content marketing efforts and increase sales and conversions.