Understanding your Customer and Engaging via Social

Clicks, tweets, likes and follows are meaningless unless they come from customers who are truly engaged with your company or brand. In a rapidly transforming digital marketing landscape, it's imperative to tune in to your customers to understand and deliver on their expectations.

Watch Kirsty Traill's session, VP of Customer at Hootsuite, to learn:

• Key elements in developing customer personas
• How to identify and deliver a consistent experience for your customer
• A framework for engaging customers via social media
• The benefits of listening to customer feedback
• Tips for measuring ROI