As consumers continue to stay home during this pandemic, they have been leveraging their online searches to adapt to a new way of life. Search offers one of the purest views of consumer behavior, attitudinal information, and intent. And that has never been more important than it is today, as consumer behavior is rapidly evolving in a complex and fast-moving socioeconomic environment.
How can businesses adapt and reimagine their digital advertising strategies in this volatile time?
Microsoft's Senior Manager of Global Engagement, Purna Virji, shares actionable advice on both immediate pivots as well as a restoration strategy to better adapt to the current challenges.
Watch Purna's session by filling in the form on the right.