How to Convert Users into Paying Customers in a Pandemic

Webinar Duration: 58 minutes
Wes Bush

Product-Led Growth

Product-Led Institute
Oana Trif

HOST: Oana Trif
Product Team Manager,


Good onboarding is the difference between a user signing up for your product and never coming back. It's mission-critical to master for any SaaS business.

Yet, in a pandemic, most of your signups will try your product and never come back.

To help you turn this around, Wes Bush, author of Product-Led Growth, will walk you through a battle-tested onboarding framework that will help you create onboarding experiences that convert without resorting to short-term, salesy tactics.

Through his history working on onboarding experiences for companies like Grow.com, Dynatrace, Outsystems, and more, he has seen inside more SaaS onboarding experiences than anyone else on the planet.

In this webinar, Wes will take you through the onboarding framework he used and taught to customers that's created, and continues to create, millions of dollars in revenue for these businesses.

You will learn:

  1. What onboarding mistakes you're likely making and how to exploit them
  2. How to find bottlenecks in your current onboarding experience
  3. How to build an onboarding experience that turns free users into happy, paying customers
  4. And how to build a plan of attack to consistently improve your onboarding

Watch this webinar to learn and build a framework for getting your onboarding strategy right and primed for growth.

Watch the recording
How to Convert Users in a Pandemic
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