eBook

eCommerce in China

A Merchant's Cross-Border Guide to Online Sales


China is the second largest economy in the world in terms of real GDP, and at $1,535B (US) revenue in 2022, it boasts the world's largest eCommerce market. With its sizeable middle-class consumption market and 72% of the population already shopping online, China is one of the most appealing regions for merchants looking to expand their reach cross-border.

Read this eBook for a primer on the state of digital commerce in China and get details on need-to-know aspects, such as:

  • The structure of the eCommerce market in the country and why analysts expect it to expand further in coming years.
  • Product and service categories predominantly bought online in China and shopper considerations for online purchases.
  • Payment method preferences among shoppers and expectations related to the checkout experience.

Get up-to-date market metrics and insights to help you enter the Chinese eCommerce market and take on established regional players.

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