With a per-person buying power greater than 87% of the world and near-total internet penetration, Finland is a top 30 global eCommerce market and a welcoming destination for merchants looking to expand cross-border. However, finding success here requires understanding the country's discerning and socially conscious buyers and their preferences, as well as the competitive landscape.
In this resource we go over the state of the eCommerce in Finland, shedding light on:
- The country's mature digital commerce market, forecast to grow further still at 9% YoY through 2025
- Payment method preference and expected checkout experience
- An overview of the legal framework that governs taxation and privacy protections when selling online in Finland.
Plus, get actionable insights to help you make your entrance in the Finnish eCommerce market a successful one.