Italy, Europe's third-largest economy, has seen rapid digital transformation and growth in the past few years. With 55% eCommerce penetration as of 2020, Italy still has plenty of room to grow and is an ideal target for merchants looking to establish themselves in rising European markets. Targeting an expansion in the country, however, requires that merchants understand the country's eCommerce landscape and the opportunities and challenges that come with it.
Read our eBook, eCommerce in Italy. A Merchant's Cross-Border Guide to Online Sales, to get a roadmap for how to enter Italy's digital market including insights on:
- The state of Italy's eCommerce market and how COVID-19 has impacted shopper preferences and habits
- Payment method preferences, subscription renewal rates and checkout expectations in the country
- Privacy and taxation regulations in Italy.
Get actionable advice and real-world facts that will help you make Italy the destination of your next big online expansion.