CommerceNOW '21 | WEBINAR

Focus on the Customer as a Person

How to Understand Your Customers Better

Webinar Duration: 26 minutes
Alexander Genov

Alexander Genov
Head of Customer Research,


This session introduces a new method of thinking about the way companies approach understanding their users, consumers, fans, and followers. To summarize it, understanding the people whose lives they affect.

Alexander Genov, Head of Customer Research at Zappos, presents a new approach and mindset that companies of any size can apply — from rebellious startups to established "captains of industry" types of corporations.

Get access to Alexander's tips and strategies by filling in the form on the right.

About Zappos

Twenty years ago, Zappos began as a small online retailer that only sold shoes. Today, they still sell shoes — as well as clothing, handbags, accessories, and more. That "more" is providing the very best customer service, customer experience, and company culture. Zappos aims to inspire the world by showing it's possible to simultaneously deliver happiness to customers, employees, vendors, shareholders, and the community in a long-term, sustainable way.

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