How Biases in Conversational Search Influence eCommerce Decisions

As more consumers use conversational search AI platforms like ChatGPT, Perplexity, and Google's AI Overviews to research products, eCommerce marketers need to pay attention to the recommendations from these channels. While most of these chatbots have search engine functionality, our search behavior is changing and there's an underlying bias that influences the answers that are generated.

In this talk, Garrett Sussman, Director of Marketing at iPullRank, will share his research into the ways that cognitive biases from people and conversational platforms influence the output and what that means for the future of Organic Search.

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