As more consumers use conversational search AI platforms like ChatGPT, Perplexity, and Google's AI Overviews to research products, eCommerce marketers need to pay attention to the recommendations from these channels. While most of these chatbots have search engine functionality, our search behavior is changing and there's an underlying bias that influences the answers that are generated.
In this talk, Garrett Sussman, Director of Marketing at iPullRank, will share his research into the ways that cognitive biases from people and conversational platforms influence the output and what that means for the future of Organic Search.
Get access to Garrett’s tips and strategies by filling in the form on the right.
About iPullRank
iPullRank is a New York City-based digital marketing agency specializing in strategy-first, data-driven solutions for Fortune 500 companies. With over $1 billion in incremental revenue generated for clients, the agency focuses on SEO, content strategy, analytics, marketing automation, and technical site architecture – applying methodologies shaped by founder and industry thought leader Michael King. Guided by its PROUD values (Proactive, Reliable, Outstanding, Useful, Determined), iPullRank is known for pushing the industry forward by turning practitioners into experts and experts into leaders.
Get more information at iPullRank.com.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
