How Localization Impacts the Online Payment Experience

Webinar Duration: 28 minutes
Nataliya Shadykulova

Nataliya Shadykulova
Head of Digital Sales EMEA,
2Checkout (now Verifone)


Global commerce unlocks endless growth opportunities, but it comes with many complexities. Accepting global payments, managing billing, handling merchandising, optimizing localization, or balancing compliance and risk are all business areas that call for attention and dedicated efforts when expanding your reach cross-border.

Watch Nataliya Shadykulova, Head of Digital Sales EMEA at 2Checkout (now Verifone), in a recent eCommerce Tech session, detail what each of these areas entails and the type of commerce capabilities that can help you prepare your expansion into local markets.

You'll learn:

  • How to enhance your shoppers' experience by localizing the buying experience to their preferences
  • Why it pays to optimize the purchase funnel at the country level
  • What types of different regulations should be observed when entering new markets
  • Examples and benchmarks from several markets on why it pays to have a GLocal approach.
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