There is a certain inertia that may lead SaaS companies to stay closer or even exclusively embrace one single approach: either product-led or sales-led. A one-dimensional tactic could be limiting your SaaS from maximizing its potential, however. Why? Buyers today do want an experience with quick gratification and more self-service. However, finding the right balance between self-service product learning and a more hands-on sales touch may add winning points for your team.
Join this workshop with Claudia Vasiliu, Product Strategist at Verifone, to learn how you can leverage a mix of both approaches depending on your product type and target market. Get insights on:
- Which company profile typically fits PLG and SLG strategies
- Why you shouldn't follow an exclusive approach
- How to incorporate a mix of the two strategies, regardless of your traditional approach
Roles: Product Managers, Marketing and Sales VPs and Executives, Business Owners, eCommerce Managers
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
