Explore how recent innovations and shifts in search behavior are reshaping Google’s future with Ann Stanley, Founder & CEO of Anicca Digital. With over 20 years of experience, Ann shares insights on:
- The pivotal role of search in driving website traffic, highlighting Google’s continued dominance and the rising importance of smaller search engines.
- The emergence of new search platforms like TikTok, preferred by Gen Z, altering traditional search dynamics.
- The transformative impact of generative AI technologies such as OpenAI’s ChatGPT-4.0 and Google’s AI Overviews on search results and traffic patterns.
- Strategies for optimizing SEO and adapting to Generative Search Optimization (GSO) for enhanced visibility in AI-generated search outcomes.
- Key conclusions and emerging trends in digital marketing, emphasizing Google’s enduring significance amid evolving AI and social platform influences.
Join us to uncover the future of search and digital marketing in an era of rapid innovation.
Get access to Ann’s tips and strategies by filling in the form on the right.
About Anicca Digital
Based in the city of Leicester, since 2007, Anicca prises technical knowledge and expertise across a full range of digital marketing channels, with their teams trained and accredited by relevant bodies, including Google, Meta, and Microsoft. With a mix of both B2B and B2C clients, the company offers expertise across a huge variety of sectors. However, they specialise in 4 key areas: eCommerce marketing for product manufacturers and both B2C and B2B brands, lead generation for software, STEM and other B2B companies, working with Universities and other training providers to help with learner recruitment for Skills bootcamps, professional courses, and undergrad/postgrad qualifications, providing services, training and destination marketing to local government and other non-profits.
Get more information at Anicca.co.uk.
