We have seen more changes to the paid traffic ecosystem in the last 18 months than we have since online advertising went mainstream.
With Google’s introduction of Performance Max, we have the very first AI-driven traffic campaigns. And, for the first time in the history of the internet, we have lost ground in our ability to collect and execute on data. There are larger changes on the horizon with even broader sweeping impacts. These all call into question what advertisers should be doing now to prepare for this new world and what the future may hold as we see the dawning of a new digital age.
With over a decade of experience in Digital Marketing, Kasim Aslam, Founder and CEO at Solutions 8, is passionate about helping businesses grow and scale through Google Ads – whether that’s providing knowledge and resources they need or working directly with his agency.
In his session, Kasim will navigate and explore the challenges and unprecedented changes impacting advertisers.
Get access to Kasim’s tips and strategies by filling in the form on the right.
About Solutions 8
Solutions 8 is one of the top ranked Google Ads agencies in the Country, an expertise.com "top 10" agency, and a Digital Marketer Certified Partner. With a strong emphasis in advanced, tactical Google Ads management, Solutions 8 has helped hundreds of organizations grow and scale.
Get more information at sol8.com.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
