The Future of Paid Traffic: Big Opportunities Amid Massive Disruption

We have seen more changes to the paid traffic ecosystem in the last 18 months than we have since online advertising went mainstream.

With Google’s introduction of Performance Max, we have the very first AI-driven traffic campaigns. And, for the first time in the history of the internet, we have lost ground in our ability to collect and execute on data. There are larger changes on the horizon with even broader sweeping impacts. These all call into question what advertisers should be doing now to prepare for this new world and what the future may hold as we see the dawning of a new digital age.

With over a decade of experience in Digital Marketing, Kasim Aslam, Founder and CEO at Solutions 8, is passionate about helping businesses grow and scale through Google Ads – whether that’s providing knowledge and resources they need or working directly with his agency.

In his session, Kasim will navigate and explore the challenges and unprecedented changes impacting advertisers.

Get access to Kasim’s tips and strategies by filling in the form on the right.