How to Identify Your Ideal Customer Profile and Build a Lead Scoring Model

When it comes to attracting new leads, no company wants to invest time and effort focusing on unqualified leads. Lead scoring is an intricate and complex process, so a solid strategy is mandatory. And the first step is knowing your ideal customer profile inside and out.

If you're ready to reshape your approach to lead qualification, we can help you get there. Watch this 2Checkout (now Verifone) webinar with Andrew Michael, Co-Founder and CEO of Avrio and the host of Churn.FM, to discover actionable tips on how a lead scoring strategy can drive sales and marketing alignment, generate more accurate lead qualification, and ultimately drive more sales and business growth.

You will get insights into:

• How to identify your ideal customer profile
• How to build a lead scoring model to monitor the health of the customers you attract
• Ways to create your own actionable roadmap on how to drive healthy growth

Who should watch: Anyone in conversion optimization, marketing, strategy, and client retention roles in SaaS companies.