Increasing Revenue with Conversion Rate Optimization

A real-life case study with Malwarebytes

Shannon Macleod

Shannon Macleod
Conversion Optimization Expert,
2Checkout (now Verifone)

Erik Hansen

Guest Speaker: Erik Hansen
Senior Director, Growth Product,


Optimize the user experience. Reduce cart abandonment. Lower your cost per acquisition, increase client lifetime value. All great desirables, but how do you actually achieve them? Conversion Rate Optimization (CRO) comes to the rescue.

Watch this webinar with 2Checkout's conversion optimization expert Shannon MacLeod joined by special guest Erik Hansen, Senior Director, Growth Product at cybersecurity leader Malwarebytes, to learn about conversion optimization in action.

The session will comprise examples from Malwarebytes CRO projects conducted by 2Checkout where you will learn how to:

  • Increase conversion rate by optimizing the cart flow
  • Boost revenue per visitor with upsells and upgrades
  • Increase revenue by testing various cart templates

For each project presented, Shannon and Erik will go through the hypothesis, variations that were tested and why, the user experience, as well as key learnings and recommendations.

You cannot go more hands-on than that.

Who should watch: eCommerce companies selling digital goods, software, and SaaS businesses, online services

Roles: CRO managers, growth hackers, eCommerce managers, sales or marketing VPs, business owners

About Malwarebytes

Malwarebytes believes that when people and organizations are free from threats, they are free to thrive. Founded in 2008, Malwarebytes CEO Marcin Kleczynski had one mission: to rid the world of malware.

Today, that mission has expanded to provide cyberprotection for every one. Malwarebytes provides consumers and organizations with device protection, privacy, and prevention through effective, intuitive, and inclusive solutions in the home, on-the-go, at work, or on campus.

A world-class team of threat researchers and security experts enable Malwarebytes to protect millions of customers and combat existing and never-before-seen threats using artificial intelligence and machine learning to catch new threats rapidly.

With threat hunters and innovators across the world, the company is headquartered in California with offices in Europe and Asia.

Get more information at Malwarebytes.com

Register Now!
Increasing revenue with Conversion Rate Optimization
By supplying your contact details you authorize 2Checkout to contact you with more information.
And Share