Overcoming Digital Complexity in Unpredictable Times

Retailers’ digital sales experienced a once-in-a-generation increase due to the pandemic, as digital sales grew 3-5x. However, this unpredictable and exponential growth led to a manifold increase in business complexity.

In her session, Jasmin Guthmann, Head of Corporate Communication at Contentstack, will discuss the “state of the Industry: Retail study” Contentstack did in collaboration with industry partners in Q3 2022. Overall, this research showed that less than half of retailers believe they can effectively manage all aspects of their digital operations over the next twelve months. They need to upgrade their omnichannel capabilities, specifically in areas of digital fulfillment, content management, and personalization.

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