Rethinking Web Forms: The End of the Pancake Form

We have become accustomed to completing stacks of fields when checking out or requesting information on the web. We call this ubiquitous stack a pancake form. It’s so common, optimizers have not questioned it. Recent tests, however, show that a quiz-style experience can significantly decrease abandonment and increase completions.

In this session, Brian Massey, Founder and Managing Partner at Conversion Sciences, will discuss the reasons this alternative style of form is proving to be so effective. He will define best practices for creating quiz-style forms that accelerate visitors to completion.

Get access to Brian’s tips and strategies by filling in the form on the right.