Live Panel Discussion

The Peak Season Roundtable: What Leaders Are Planning for 2026 BFCM

Leading eCommerce experts share what they are planning, what is changing, and what to avoid heading into Black Friday Cyber Monday 2026.

Meet the panel

The Experts

JI Jenny Izaguirre

Jenny Izaguirre

Founder
Carrusel Digital
VB Vinny O'Brien

Vinny O'Brien

eCommerce Strategist
Vinny&Co.
VG Val Geisler

Val Geisler

Director of Strategy
Barrel
NS Nataliya Shadykulova
Host

Nataliya Shadykulova

Head of New Business, EMEA
2Checkout
About the session

Black Friday and Cyber Monday is no longer a single weekend. It's a season.

In 2026, eCommerce teams are navigating changing acquisition costs, shifting consumer behavior, tighter margins, and the growing impact of AI on how people discover, evaluate, and buy products.

For SaaS, software, digital products, or general eCommerce businesses, winning BFCM isn't just about running bigger promotions. It takes the right strategy and execution from the ground up.

Join us for an exclusive live panel where leading eCommerce strategists share what they're planning for BFCM 2026, and what they're recommending you do differently this year.

You'll get a front row seat to real strategies from operators and consultants who've been through peak season year after year: what's working, what's changing, and what to watch for.

Whether you're leading eCommerce strategy, growth, retention, or operations, this session will give you the insights and confidence to make the most of BFCM 2026.

How to structure your BFCM strategy for 2026
What's changing in customer acquisition and ad spend heading into peak season
How retention and lifecycle marketing fit into the BFCM playbook
How AI is changing the peak-season experience
Practical ways to prepare operations, systems, and teams for the surge
Common mistakes to avoid, and lessons learned from past peak seasons
Predictions for what BFCM 2026 will look like
Live Q&A to get tailored advice for your business ahead of peak season
Made for you

Who should join

eCommerce

Directors, managers, coordinators, consultants, and specialists

Marketing

CMOs, VPs of Marketing, online marketing managers, strategists, demand generation managers, CROs, retention specialists

Product

Product marketing specialists, product managers, and product developers

Sales

VPs of Sales, sales operations, sales development, online sales

Live

Register now

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