Personalizing the Customer Journey in the Age of GDPR

Webinar Duration: 60 minutes
Einat Etzioni

Online marketing has relied heavily on consumer data collection. With the current state of GDPR regulations and the phasing out of third-party cookies, online marketers now face a new challenge. So, how can eCommerce brands build superior, personalized customer journeys without the use of personal information?

In this webinar, you'll hear from Namogoo's CMO, Einat Etzioni, on:

  • The changing digital privacy landscape
  • Consumer expectations when it comes to personalization, specifically around promotions
  • How to leverage intent data to create a smart promotion strategy that sets the stage for long term success

Who should watch: Merchants selling digital or physical goods online in their local market or internationally.

Roles: eCommerce managers, product managers, business owners, marketing and sales managers.

About Namogoo

Namogoo is the world's first Digital Journey Continuity platform, enabling online brands to drive their customer journeys forward and clear the path to purchase. The platform autonomously adapts to each customer visit in real-time, keeping the journey flowing right on to its destination. To learn more, visit namogoo.com

About the speaker: Einat Etzioni bio

With over a decade of management experience with global software solutions in complex and data-driven business environments, Einat brings an unstoppable wealth of knowledge in the SaaS space to Namogoo. Einat leads Namogoo's marketing strategy and go-to-market execution, and is focused on expanding the company's reach, customer acquisition and retention. Before joining Namogoo, Einat was CMO at Magic Software, a platform powering multi-channel user experiences for enterprises, where she served as VP of Operations and General Manager UK&I.

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Personalizing the Customer Journey in the Age of GDPR
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