SaaS Growth Strategies for Product-Led Companies

As the SaaS segment continues its ascension path and more and more endeavors are launched, understanding the prerequisites, strategies, and tricks for growth is a must for players in the category.

Companies selling software as a service have a full array of opportunities today, but they're also facing much bigger challenges in terms of achieving market traction, building differentiation, and simply keeping their users around and satisfied.

Watch this fireside chat with well-versed SaaS professionals, Eduardo Esparza, CEO and Founder at Market8, and Pedro Magriço, Senior Product Manager at Hotjar, for a hands-on, genuine discussion about the growth strategies that product-led companies are using today to stand out. Understand where the market is headed and what approaches provision for SaaS success, and get insights on:

• The bearings and trends that are shaping the SaaS market
• The pitfalls, caveats, and opportunities for merchants in the category
• The different type of approaches necessary to take a SaaS business global.

Who should watch: Software and SaaS companies, online service providers

Roles: Marketing, Product, eCommerce, Business owners