To generate performance in the subscription world, businesses must track metrics throughout the customer's entire lifecycle. ACV, LTV, MRR, CAC - the list of SaaS metrics can seem endless and it can leave you feeling confused about what to monitor. The Definitive Guide to SaaS Metrics, a new 2Checkout series, will show you why and how to track the right KPIs for SaaS business performance.
In Episode #1: Acquisition, we dive into the metrics that are mandatory to be tracked during digital customer acquisition. Download this eBook to learn how to measure the performance of your marketing and sales tactics.