By comparison to traditional businesses, where most of the revenue is collected upfront, in SaaS, business models are highly dependent on future revenue. If you're a SaaS company, you may feel a bit lost at times, not knowing what to track to accurately assess the performance of your business. The Definitive Guide to SaaS Metrics, 2Checkout's new series, guides you through the most important KPIs to track in evaluating business performance.
In Episode #4: Retention & Renewal, we focus on metrics that evaluate your company's ability to retain its customers over the long term. Download this eBook to discover why retention metrics are important and how they help you predict if your business can generate future growth.