Your problem isn't declining organic traffic. It's AI search platforms recommending competing products because your competitors are answering the questions your customers are asking, and you're not.
AI search platforms like ChatGPT, AI Overviews, and Google's AI Mode filter visitors before they ever reach your website. If your brand isn't positioned as the authoritative answer, you're invisible at the moment of highest intent.
In this session, Dale Bertrand, Founder & CEO of Fire&Spark, shares his research-backed insights into how AI pre-qualifies visitors, and the three critical gaps in Understanding, Relevance, and Reputation that are stopping eCommerce brands from generating sales from AI search.
Takeaways:
- Learn how AI pre-filters website visitors based on intent and relevance
- Publish content that reflects concerns customers bring to AI search platforms
- Leverage AI for customer research to discover unmet product information needs
- Educate AI about your ecommerce brand through strategically optimized content
- Establish authority in AI training data through digital PR across your entire digital footprint
Built for eCommerce marketers, SEO leads, and brand strategists who want to stay visible in a search landscape that's shifting faster than most teams can track.
Get access to Dale's insights by filling in the form on the right.
About Fire&Spark
Fire&Spark is an SEO and AI search strategy agency founded by Dale Bertrand. The agency specializes in helping eCommerce brands build visibility in AI-driven search environments, including ChatGPT, Google AI Overviews, and Perplexity. Fire&Spark's approach combines deep SEO expertise with emerging AI search research to help clients develop content strategies and authority-building programs that position their brands as trusted sources for AI recommendations.
Get more information at fireandspark.com.
