For creative professionals, software isn't just a tool – it's an extension of their artistic identity. But how do you design a subscription experience that honors that connection?
In this thoughtful and compelling session, Steve Hoeg, Chief Operation Officer at Maxon, explores how creative software companies can build subscription models that not only deliver value, but also respect the emotional bond artists have with their tools. You'll gain insights into:
- Reducing friction without oversimplifying access;
- Navigating licensing complexity while enabling seamless workflows;
- Enhancing product experiences without disrupting creativity.
Whether you're in product strategy, customer experience, or SaaS leadership, this session provides a blueprint for sustainable, user-centric subscription design – especially for brands serving creators and makers.
Get access to Steve's tips and strategies by filling out the form on the right.
About Maxon
Maxon (Maxon Computer GmbH), founded in 1985 and headquartered in Bad Homburg, Germany, empowers creative professionals and businesses worldwide with its award-winning 2D/3D software suite. Its flagship product Cinema4D is renowned for fast, intuitive 3D modeling, motion graphics, animation, and rendering used extensively in film, TV, gaming, and advertising. Alongside Cinema4D, Maxon's portfolio includes Redshift, ZBrush, Red Giant tools for VFX and video effects, Forger, and Universe - all bundled under the MaxonOne subscription. Acquired by Nemetschek in 2000, Maxon continues to lead in creative software development, serving industries that demand high-performance, innovative tools to realize visual storytelling and design vision.
Get more information at Maxon.net.
