For creative professionals, software isn't just a tool – it's an extension of their artistic identity. But how do you design a subscription experience that honors that connection?
In this thoughtful and compelling session, Steve Hoeg, Chief Operation Officer at Maxon, explores how creative software companies can build subscription models that not only deliver value, but also respect the emotional bond artists have with their tools. You'll gain insights into:
- Reducing friction without oversimplifying access;
- Navigating licensing complexity while enabling seamless workflows;
- Enhancing product experiences without disrupting creativity.
Whether you're in product strategy, customer experience, or SaaS leadership, this session provides a blueprint for sustainable, user-centric subscription design – especially for brands serving creators and makers.
Get access to Steve's tips and strategies by filling out the form on the right.
About Maxon
Maxon (Maxon Computer GmbH), founded in 1985 and headquartered in Bad Homburg, Germany, empowers creative professionals and businesses worldwide with its award-winning 2D/3D software suite. Its flagship product Cinema4D is renowned for fast, intuitive 3D modeling, motion graphics, animation, and rendering used extensively in film, TV, gaming, and advertising. Alongside Cinema4D, Maxon's portfolio includes Redshift, ZBrush, Red Giant tools for VFX and video effects, Forger, and Universe - all bundled under the MaxonOne subscription. Acquired by Nemetschek in 2000, Maxon continues to lead in creative software development, serving industries that demand high-performance, innovative tools to realize visual storytelling and design vision.
Get more information at Maxon.net.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
