When products are easy to build and marketing is easy to launch, what actually separates companies that keep growing from the ones that stall?
In this session, Gia Laudi, Chief Strategist at Customer-Led and co-author of Forget the Funnel, makes the case that most growth problems are really strategy problems wearing a tactical disguise. Using real examples from her work, she walks through why so many teams get stuck optimizing messaging, positioning, and channels that all sit on a shaky foundation, and what it takes to build the kind of recurring revenue relationships that actually compound over time.
You'll walk away understanding:
- Why optimizing tactics without fixing strategy produces diminishing returns
- What Customer-Led Growth means in practice, and how it differs from what most teams do
- How to identify and close the strategic gaps that are limiting your growth
- What the companies that keep growing in saturated markets are doing differently
Ideal for SaaS founders, heads of growth, and marketing leaders who want durable competitive advantage, not just short-term gains.
Get access to Gia's insights by filling in the form on the right.
About Customer-Led
Customer-Led is a growth consultancy and framework built by Georgiana (Gia) Laudi, co-author of Forget the Funnel: A Customer-Led Approach to Beating the Growth Plateau. Customer-Led helps SaaS companies identify the strategic gaps in their go-to-market approach and build growth strategies rooted in a deep understanding of their best customers. The Customer-Led Growth Framework provides a structured, research-backed path to improving retention, reducing churn, and unlocking sustainable revenue growth.
Get more information at customerled.com.
