Successful innovation combines three key elements to achieve positive results: consumer theory, user research, and experimentation in fast-paced development cycles.
Ayat shows you how to combine the Job to Be Done (JTBD) theory with conversion rate optimization (CRO) practice to determine customers' real motivation; afterward, the ways to use that knowledge in order to create a top experience — The experience that sends out the consumer the message: "Your search is over, pick me!"
With over 12 years of entrepreneurial and marketing experience, Ayat Shukairy, Co-Founder of Invesp Consulting, will share her expertise on how to:
- Uncover the consumers' real motivations when using a product: the functional, emotional, and social needs.
- Learn how to avoid leaving products or services vulnerable to customers who cannot distinguish them from other competitors.
Get access to Ayat's tips and strategies by filling in the form on the right.
Established in 2006, Invesp is the second consulting company to specialize in conversion rate optimization in North America. Invesp helped over 600+ clients increase their site conversion rates and grow their online businesses.
Get more information at Invespcro.com.