The same holds true in the affiliate channel: Are certain affiliates more valuable and influential in the sales process? How can you reward them appropriately for their role in referring you a new customer?
Marketing professionals want to understand their customers journey prior to a purchase being made. They need to know which marketing channels are most effective in moving the customer through the sales funnel.
Watch this webinar to get the scoop on attribution in the affiliate channel. Learn why some companies are moving away from the "last-click wins" model and paying out affiliates differently
Rick Gardiner, Affiliate Marketing Expert and CEO of iAffiliate Management and Cristian Miculi, Senior Manager for Affiliate Services at 2Checkout share insights on:
-
What is affiliate attribution and how does it apply to affiliate marketing
-
Latest industry trends & discussions surrounding affiliate attribution and building strong affiliate channels
-
When will affiliate marketing go mainstream
-
Examples of how merchants implement affiliate marketing in productive ways
Please use #AffiliateAttribution hashtag to spread the word about this webinar on your social channels.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
