As enterprise and mid-market software firms alike develop new SaaS product offerings to complement (or in many cases succeed) their incumbent on premise solutions, they need to rewrite their business, engagement, sales and monetization models. In this webinar, join guest speaker, Forrester Research VP and Principal Analyst Peter Sheldon, as he probes the challenges of setting up and operating a profitable SaaS software business and the role that B2B eCommerce will play in automating the B2B sales cycle and improving subscription-based revenue.
Commerce expert Raj Badarinath, 2Checkout's VP of Product Marketing and Growth Services, covers the tools and best practices for companies to improve sales effectiveness and how navigating the Digital Commerce Lifecycle and the need to Always Be Converting at every step of the lifecycle will increase conversion, reduce revenue leakage and turn it into revenue uplift.
Watch this webinar and learn:
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Why business model agility is key to a successful B2B online sales channel
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How self-service tools are removing friction from the buying process
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Why use of consumption based monetization models are becoming increasingly popular
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The key capabilities that software firms need when selling B2B online in order to increase customer lifetime value and operational efficiency
Please use #B2BCommerce to promote this webinar on your social channels.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
