Shannon MacLeod
Director, Conversion Optimization,
2Checkout
About 2Checkout
2Checkout is the leading all-in-one monetization platform for global businesses. It was built to help clients drive sales growth across channels and increase market share by simplifying the complexities of modern commerce like global payments, subscription billing, merchandising, taxes, compliance and risk, so they stay focused on innovating their products and delivering exceptional customer experiences.
More information on 2Checkout can be found on www.2checkout.com
Like any online business, you're always looking for new ways to grow revenue. One clever way to do this: Optimize your existing purchase funnel.
Join this online session with Conversion Optimization expert Shannon MacLeod to learn the essentials about conversion optimization:
- How to optimize for revenue per visitor or cart conversion rate;
- The difference between A/B testing and before-and-after testing;
- Key things you can test to maximize revenue: product pages, shopping cart templates, cart flow, the checkout form, location of cross-sell offers, boosting credibility and social proof, auto-renew opt-in rate, and trial sign-up forms.
Shannon will showcase these revenue-boosting strategies through real-life examples of customer case studies, focused on software, SaaS, and online services companies. She will also share knowledge about tools you can use to optimize your purchase funnel and grow your revenue.
