The days of "Launch and See" are over. No longer will we exhaust our budgets and then find out if it was money well-spent. Collecting behavioral data is easy, cheap, and fast.
CRO expert Brian Massey takes you through the modern digital design process, showing you where simple experiments ensure that your campaigns go out the door with high conversion rates and fast ROI on your spend.
Watch this webinar and you will learn:
What is driving the renaissance in behavioral data
What kind of experiment is used at each stage of design and development
How a data-driven landing page is crafted
Why AB testing should be the least common test you execute
Who should watch: Digital marketers, eCommerce, conversion & website optimization, web analytics, online marketing professionals.