Engagement Scoring and Churn Prediction for Subscription Businesses

Webinar Duration: 45 minutes
Claudiu Murariu

Claudiu Murariu
Co-founder and Lead Analyst


In today's highly competitive world, customer acquisition costs are on the rise, which is shifting attention to customer retention for SaaS and subscription-based businesses.

There are many ways to tackle retention, and this webinar covers a crucial one: engagement. Because customer retention is closely correlated with engagement, you can reduce churn and improve retention by understanding user engagement and encouraging engagement actions.

To keep customers coming back, you need to understand why users sign up and use your app or service, what actions they perform and what triggers customer stickiness or churn. Improving engagement and reducing churn will have a significant impact on your subscription business.

To start improving engagement, watch this webinar with analytics expert Claudiu Murariu at InnerTrends.
You'll learn how to:

  • Segment users based on their engagement and churn patterns
  • Identify the users who are most likely to churn in the near future
    Bonus: Claudiu will explain how to calculate and use an engagement score
  • Automate churn reduction campaigns triggered by changes in user engagement
  • Identify the minimum set of actions required to decrease a user's churn risk
  • Find out who your most engaged customers are and the ideal time to ask them for reviews or recommendations

Who should watch: SaaS and software companies, subscription-based businesses.

Roles: marketing and sales professionals, growth hackers, customer success managers, onboarding and retention executives, BI and product analysts focused on growth and retention.

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Engagement Scoring and Churn Prediction
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