Kathy Greenler Sexton
CEO
Subscription Insider
Subscription Insider is YOUR #1 source of inside intelligence on how to build, market and sell profitable subscription-based products and services.
We provide our members with the industry's most unique and authoritative how-to guidance on running their subscription businesses with information on marketing, sales, optimizing recurring payments, subscriber (or member) management systems, selection and management of technical resources, legal requirements, and much more!
Laurentiu Ghenciu
VP, EMEA & APAC Sales
2Checkout
2Checkout is the leading all-in-one monetization platform for global businesses. It was built to help clients drive sales growth across channels and increase market share by simplifying the complexities of modern commerce like global payments, subscription billing, merchandising, taxes, compliance and risk, so they stay focused on innovating their products and delivering exceptional customer experiences.
Get more information at www.2checkout.com
Acquisition is just the beginning of the customer's relationship with your brand. And while the quality of acquisition is very important, monetization and retention are so much more important for a healthy growth. Each stage that follows acquisition - activation, up-sell and cross-sell, upgrades, renewals and retention - represents a distinct moment that impacts revenue. While each stage presents an opportunity for revenue uplift, it can just as easily end in leakage and lost revenue.
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