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WEBINAR

Optimize or Die: Online Conversion Basics

 

Webinar Duration: 30 minutes
Shannon MacLeod

Shannon MacLeod
Director, Conversion Optimization,
2Checkout

2Checkout

If you're not growing, you are dying. Learn how to grow your online revenue through conversion rate optimization and split-testing your website.

In just 12 minutes, you'll learn:

  • How split-testing is different than before and after testing
  • How to forecast revenue (or averted losses) from a test
  • How to build a business case for your optimization program

See real-world case studies with surprising results, showing that even proven best practices need to be validated through testing.

About 2Checkout (now Verifone)

Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.

Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.

Get more information at 2Checkout.com

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