Optimize or Die: Online Conversion Basics

If you're not growing, you are dying. Learn how to grow your online revenue through conversion rate optimization and split-testing your website.

In just 12 minutes, you'll learn:

• How split-testing is different than before and after testing
• How to forecast revenue (or averted losses) from a test
• How to build a business case for your optimization program

See real-world case studies with surprising results, showing that even proven best practices need to be validated through testing.