Selling online has never been easier AND complicated at the same time.
eCommerce professionals in software and cloud services companies today are struggling with a tsunami of changes to their core buyer behavior in both B2C and B2B markets. There is a convergence of characteristics leading to the need to treat customers as individuals - a phenomenon we call "B2i" (Business-to-individual).
With an explosion of customer touchpoints, demand for new revenue models such as trials, freemiums, subscriptions, bundles and the need to go global has put unprecedented pressure on eCommerce professionals to address the new B2i buyer.
Watch this strategic webinar that will put these changes in perspective to help you understand how to navigate them successfully in your eCommerce initiatives.
Watch this webinar to:
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Discover how does the shift away from B2C and B2B impact eCommerce
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Identify characteristics of the demanding new B2i Buyer to purchase on their terms
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Understand the 'Commerce Hairball' - how to manage and optimize your eCommerce system to handle the confluence of multiple touchpoints and revenue models
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Find out how to develop online strategies for both B2C and B2B eCommerce
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Learn how to rethink commerce with a blueprint and accelerate your software revenues globally
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
