Rethink Commerce - Sell More Software in the new B2i World

Learn how to navigate the changes in your customers' behavior

Webinar Duration: 30 minutes
Raj Badarinath

Raj Badarinath
VP of Product Marketing and Alliances,


Selling online has never been easier AND complicated at the same time.

eCommerce professionals in software and cloud services companies today are struggling with a tsunami of changes to their core buyer behavior in both B2C and B2B markets. There is a convergence of characteristics leading to the need to treat customers as individuals - a phenomenon we call "B2i" (Business-to-individual).

With an explosion of customer touchpoints, demand for new revenue models such as trials, freemiums, subscriptions, bundles and the need to go global has put unprecedented pressure on eCommerce professionals to address the new B2i buyer.

Watch this strategic webinar that will put these changes in perspective to help you understand how to navigate them successfully in your eCommerce initiatives.

Watch this webinar to:

  • Discover how does the shift away from B2C and B2B impact eCommerce
  • Identify characteristics of the demanding new B2i Buyer to purchase on their terms
  • Understand the 'Commerce Hairball' - how to manage and optimize your eCommerce system to handle the confluence of multiple touchpoints and revenue models
  • Find out how to develop online strategies for both B2C and B2B eCommerce
  • Learn how to rethink commerce with a blueprint and accelerate your software revenues globally
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