Increasing Customer Lifetime Value for Software and SaaS Subscriptions


Webinar Duration: 60 minutes
Shannon MacLeod

Shannon MacLeod
Conversion Optimization Consultant


Increasing customer lifetime value (CLV) is a key goal for companies selling software subscriptions or SaaS.

There are many strategies and tactics to create recurring revenues and increase customer retention. But how can your commerce platform help?

This webinar hosted by the Software & Services Division of SIIA (the Software & Information Industry Association) explores how you can increase CLV by employing best practices in eCommerce and online payments. We'll look at every stage of the customer life cycle, from acquisition to activation, upgrades to renewals and show real examples of how software companies are maximizing their customer lifetime value.

Watch this webinar to learn:

  • The evolution of the sales funnel
  • What are the six key questions to ask your payments provider that will help meet your revenue target
  • How to offer effective discounts, upsells and renewals
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