Whether it's business-to-consumer (B2C) or business-to-business (B2B), consumers today have more power in the buying process than ever - especially in the software and cloud services industries where innovation cycles are intense, competition is fierce, and almost every market has several strong competitors.
Instant access has largely destroyed the information asymmetry that existed between consumers and software and cloud services vendors. Google research found that individuals are touched by 10 to 14 pieces of information before they make a decision. Branding consultancies report people being hit with 3,000 brand impressions a day. It's becoming increasingly harder to "push" information to the customer.
This paper examines the implications of this power shift from the perspective of the individual buyer.
About 2Checkout (now Verifone)
Verifone is the payments architect shaping ecosystems for online and in-person commerce experiences, including everything businesses need - from secure payment devices to eCommerce tools, acquiring services, advanced business insights, and much more. As a global FinTech leader, Verifone powers omni-commerce growth for companies in over 165 countries and is trusted by the world's best-known brands, small businesses and major financial institutions. The Verifone platform is built on a four-decade history of innovation and uncompromised security, annually managing more than 12B transactions worth over $500B on physical and digital channels.
Verifone's 2Checkout platform is an all-in-one monetization solution helping clients drive global sales growth across online channels. Its digital services, including global payments, subscription billing, merchandising, taxes, compliance and risk, help clients stay focused on innovating their products while delivering exceptional customer experiences.
Get more information at 2Checkout.com
