Unless you’re flush with cash, you might want to read this article a couple times to make sure you are getting the most bang for the buck with your marketing dollars.
As a marketing coach I find the first thing business owners want to talk about is the latest and shiniest marketing tactic out there. These days, that seems to be Social Media and Social Networking.
I am not saying that Social Media isn’t a viable marketing tactic. Time is money and you need to have a system to track your efforts to make absolutely sure they are profitable.
Regardless of the tactics you use to market your business, you need to understand two (2) key metrics. Understand these metrics and you will not only make more money, but your revenues will soar when you apply pressure to those areas of your marketing system that are clearly working.
Notice I said marketing system. But more on that later…