Unless you’re flush with cash, you might want to read this article a couple times to make sure you are getting the most bang for the buck with your marketing dollars.

As a marketing coach I find the first thing business owners want to talk about is the latest and shiniest marketing tactic out there. These days, that seems to be Social Media and Social Networking.

I am not saying that Social Media isn’t a viable marketing tactic. Time is money and you need to have a system to track your efforts to make absolutely sure they are profitable.

Regardless of the tactics you use to market your business, you need to understand two (2) key metrics. Understand these metrics and you will not only make more money, but your revenues will soar when you apply pressure to those areas of your marketing system that are clearly working.

Notice I said marketing system. But more on that later…

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2Checkout’s UK and Northern Ireland telephone support number (0871 284 4844) is currently experiencing a service disruption. We are working with our provider to restore services as soon as possible.

We apologize for the inconvenience and will update this entry when it this number is available again.

Thank you.

From time to time a bank will refuse a 2Checkout payment and inquire about the relationship between 2Checkout and our suppliers. This often happens when the bank account listed is a “Personal Account” rather than a “Business Account”. Some bank regulations will only allow a Business to Personal transaction to take place if there is an employer/employee relationship – since our suppliers are not employees of 2Checkout, this has potential to cause a delay or problem receiving payments.

By working with a number of banks we have been able to resolve this misunderstanding with the following steps:

1- Update your bank account to a business account.
2- We will provide you with a personalized Terms of Service (TOS).

The personalized Terms of Service is signed by a 2Checkout officer and can be shown to the bank to confirm the relationship with 2Checkout. Generally, this can be completed quickly with little to no further delay to the regular payment schedule. We are happy to work with any supplier’s bank to make the 2Checkout payments as easy as we can.

As you know, last month the nation of Haiti was devastated by a series of earthquakes. This has profoundly impacted the lives of the poorest country in the Western Hemisphere. In a effort to help the people who have lost everything, we immediately started collecting needed supplies to send to the relief effort.

We started working with an international organization and collected numerous items to assist the initial emergency needs of the Haitian people. These items will go to people who have lost nearly everything they own and to folks struggling to feed their families and keep their children clothed. A small sample of the items collected are:

• Medical Gloves
• First Aid Kits
• Diapers
• Baby Bottles
• Bar Soap

I want to thank everyone who helped this initiative and the 2Checkout management who supported our efforts and gave along with us.

Please visit the links below to assist any of these organizations:

World Relief
Doctors Without Borders
Save the Children
CARE
Direct Relief International

Aristotle (384 BC – 322 BC) was a Greek philosopher, a student of Plato and teacher of Alexander the Great. His writings cover many subjects, including physics, metaphysics, poetry, theater, music, logic, rhetoric, politics, government, ethics, biology, and zoology. Together with Plato and Socrates (Plato’s teacher), Aristotle is one of the most important founding figures in Western philosophy. Aristotle’s writings constitute a first at creating a comprehensive system of Western philosophy, encompassing morality and aesthetics, logic and science, politics and metaphysics.

This excerpt from Wikipedia outlines the incredibly rich life of Aristotle.  His profound saying, “We are what we repeatedly do!”  So true!  This not only applies to one’s life, but to the world of business and marketing!

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