2Checkout Customer Success Stories
Mondly Languages - Language Learning Tools & Experiences
Revenue Uplift through Upgraded Cart and Affiliate Marketing
"At Mondly, our focus is always on the client, so we constantly have an eye for innovation and work on continuously improving customer experience. The A/B testing project we did in collaboration with the Verifone CRO team helped us with exactly that; switching to an InLine cart offers clients a simple, straightforward checkout experience, with a fresh look and feel. We are very happy to see an increase in revenue since adopting their new cart technology.", Cristian Balau, Digital Marketing Manager, Mondly.
About Mondly Languages
Mondly is a leading online language learning platform that enables over 100 million learners from 190 countries to learn 41 languages. Launched in 2014, it quickly became a household name in the mobile space, reaching the #1 position in Education in most European countries, LATAM and Asia. Mondly is also a pioneer in VR Education, with its most recent launch on Meta Quest being in the top 10 VR apps worldwide.
Find out more about Mondly Languages on: www.mondly.com.
Project: Mondly Achieves Global Growth with Checkout Optimization and Exit Modal Implementation
Context
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The primary goal was to improve the checkout conversion rate and increase revenue. To achieve this, different cart layouts were tested across key markets, including the U.S. and Germany. Additionally, an exit modal strategy was implemented to capture potentially lost sales by offering a 10% discount to users about to leave the checkout process.
Solution & Results
Optimized 3-column template with local implementation:
- 22.91% Annual Revenue Growth;
- 21.70% increase in global Conversion Rate;
10% discount Exit Pop-Up global implementation:
- 10.57% Annual Revenue Growth;
- 5.04% increase in Revenue Per Visitor;
Project: Mondly Increases Revenue Per Visitor by 13% with InLine Cart
Context
The learning platform was aiming to improve Revenue Per Visitor (RVP) and Conversion Rate (CR), among others. The Verifone CRO team recommended making the switch from their existing shopping cart to a one-step checkout experience, the InLine Cart.
Solution & Results
The InLine cart implementation run has shown improved performance in specific markets, at per country level, and generated a 13% boost in Revenue Per Visitor and up to 5% increase in Conversion Rate.
The team working on this project recommended a split implementation for a global strategy, meaning that the new template should be used depending on the country preferences and specificities to maximize overall performance.
Project: Mondly Grows Affiliate Sales to 90% of Business During Avangate Affiliate Sales Wars Contest
Context and Objectives
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A very ambitious startup aiming to scale fast at global level, Mondly was looking for a way to increase sales through partners and affiliates.
Solution & Results
2Checkout’s Avangate Affiliate Network provided a global affiliate network, powerful affiliate management tools, a great affiliate portal and special incentives to help affiliates promote Mondly products Mondly grew its revenue two-fold MoM by boosting affiliate sales to more than 90% of overall sales.