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2Checkout Customer Success Stories
Backuptrans - Utility software for mobile apps: backup and recovery
Improved eCommerce Operations
Eric NGCEO, Backuptrans
"We have literally doubled our online revenue since switching to 2Checkout’s eCommerce engine, by getting a better cart conversion rate to start with. We love the support we get from the 2Checkout team and the fact that they did not stop at the cart improvement. We are employing marketing and merchandizing tools to continue optimizing and boosting our sales – both direct and via affiliates – and overall eCommerce operations, ultimately providing a better customer experience," Eric NG, CEO, Backuptrans.
Backuptrans is a leading software developer in cutting-edge mobile management field. Their software ranges from iPhone SMS backup and restore, Android SMS backup and restore, iPhone SMS to Android transfer, Android SMS to iPhone transfer, iPhone Contacts backup and restore, Android Contacts backup and restore, iPhone Contacts to Android transfer, Android Contacts to iPhone transfer and iTunes Backup Extractor etc.
More information, visit www.backuptrans.com.
Project: Utility mobile apps provider Backuptrans has seen significant revenue uplift since switching to 2Checkout
Context & Objectives
Due to some issues with their previous eCommerce provider, and the excellent results on the affiliate side with Avangate, they switched to 2Checkout’s all-in-one Avangate monetization platform, including its eCommerce, global payments, and subscription billing capabilities. Backuptrans opted for the reseller model, in which 2Checkout relieves the merchant of the burden related to sales tax management, invoicing, and compliance, at the global level.
Solution & Results
- Doubled direct online sales;
- 13% improvement in cart conversion rate;
- 35% improvement in affiliate sales; affiliate network now drives 27% of online revenue.