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2Checkout Customer Success Stories
Bitwig - International music software company
Improved eCommerce Operations
Placidus SchelbertManaging Director, Bitwig
"With 2Checkout we feel safe that payments are handled by professionals. They have the relevant competence and experience, being on top of the game in a way we could never be. They follow global trends in technology, payment methods, legal and tax issues, as well as checkout flow optimization. 2Checkout is working proactively to help us achieve our e-commerce goals and grow.", Placidus Schelbert, Managing Director, Bitwig.
Bitwig is an international music software company based in Berlin. The company was founded in 2009 by four music enthusiasts with extensive experience in the music technology industry and a strong vision about new cutting-edge methods of music production, live performance and collaboration. Bitwig Studio is the first product to be released by Bitwig.
More information on: www.bitwig.com.
Project: Bitwig Improves eCommerce Operations with 2Checkout
Context & Objectives
With their previous payment provider, Bitwig was struggling with poor localization capabilities and weak reporting, limited shopper support and lack of merchandising/ marketing tools. They were looking to switch to a more flexible platform that would enable them to focus on their core business. In terms of features, they particularly wanted better localization, support, marketing and tracking tools, as well as a better API.
Benefits & Results
- 42% YOY growth, facilitated by 2Checkout through overall improved eCommerce
- 2% revenue uplift on auto renewals with basic RRT tools
- 4% revenue uplift through cart abandonment tools
- 7% sales driven by the affliates network