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2Checkout Customer Success Stories
AVS4YOU - Award-winning Video and Audio Software Solutions
40% Increase in Sales from Price Localization. 37% Increse in Affiliate Sales
"Verifone is a step above other similar platforms, offering great potential for growth for any business. We appreciate the friendly communication and successful collaboration that we have managed to build through a long-term partnership, which we hope to sustain for many years ahead.”
Irina Sanaeva, Head of Digital Marketing at AVS4YOU
Online Media Technologies Ltd. is an IT high-tech company that specializes in developing innovative video and audio solutions for millions of end-users and professional developers worldwide. AVS4YOU is the flagship online store for Online Media Technologies Ltd. and can be found at www.avs4you.com.
Project: AVS4YOU Increases YOY Sales Volume by 5% with Optimized eCommerce Operations
Context & Objectives
This multimedia software provider had been working with Verifone (formerly 2Checkout) for more than 10 years and was looking for new ways to improve the overall eCommerce operations at a global level. Their main objective was to increase the sales volume generated through multiple channels and optimize operations, while catering for an international audience.
Benefits & Results
- 5% YOY increase in sales volume;
- Up to 30% of sales volume driven by marketing tools;
- 10% of sales volume generated through the Affiliate Network;
- 14% revenue uplift obtained through the Revenue Recovery Tools for automatic renewals;
- 15% increase in cart conversion rates.
Project: Increased Affiliate Sales by 15% with the Avangate Award Winning Network and Services
The Context & Objectives
The overall objective was to improve revenue from the affiliate channel. The company had been working with affiliates for many years, but felt a boost in their approach was needed.
The 2Checkout (formerly Avangate) team put into place a series of campaigns that had as goals to increase sales as well as recruit new affiliates. The campaigns were anchored around key events, such as Back to School campaigns or special Avangate contests (Heroes of Digital Marketing).
- 18% increase in completed affiliate orders
- 15% Volumes (affiliate generated)
- 7% increase in number of affiliates
- 33% boost of conversion rates (affiliate sales).
40% Increase in Sales from Price Localization
This case study shows the importance of localization, optimization and testing for a successful ecommerce operation, as well as the positive impact on the bottom line that was achieved.
The AVS4You approach of gradual testing and optimization using pilot projects for different regions/ microsites/ currencies etc. is recommended, minimizing risk and improving efficiencies.
Beyond these technical aspects, it is essential to emphasize how important it is for the ecommerce provider to understand the client’s business and to provide solid expertise in ecommerce.
Through the voice of the dedicated account executive, Avangate know-how and suggestions made a real difference to AV4You ecommerce activity, level of customer service and ultimately the bottom line.
- A/B testing against a competitive cart - Avangate performed better, with conversion rates 5% higher for Germany and 4% for France. 30% decrease in abandon rates.
- Change of ordering flow & cart ownership - from 3 steps (Step 1 on AVS pages/ Steps 2, 3 on Avangate secure pages) to 1 step exclusively on Avangate secure pages.
Results: 14% increase in sales volumes (pilot project: France).
- Localized prices - exact match between the price displayed on the vendor's website and the price displayed in the Avangate cart (before tax).
Results: 40% increase in sales volumes for France and 20% increase for Germany.
37% Increase in Affiliate Sales
"During a six month program, Avangate increased the number of online sales generated by affiliates by 37% - a significant amount - as well as recruited more high-performing affiliates to promote the AVS4YOU brand," Olga Golubeva, Marketing Manager, AVS4YOU.
Part of its integrated commerce solution, Avangate provided Managed Affiliate Services (MAS), based on which the Avangate Affiliate Team created a comprehensive marketing and promotional campaign to raise AVS4YOU awareness among top Avangate niche affiliates.
- 37% Increase in Affiliate Sales - aggressive recruitment of new affiliates together with the introduction of marketing campaigns led to an increase in affiliate orders and sales
- 32% Increase in Affiliate Generated Traffic - the combination of the promotional campaigns and new high performing affiliates resulted in more inbound clicks and exposure for the AVS4YOU brand