2Checkout Customer Success Stories
HMA by Avast - Virtual Private Network
Continuous Improvement and Innovation
"We heve been working with 2Checkout (now Verifone) on our HMA brand for several years and we are very pleased with the richness of the platform and continuous improvement and innovation. One key area is client retention – so important for a subscription-based business. We have recently tried on new churn reduction tools available in the platform and have seen significant improvements," Vojtěch Stříbrský, Online Sales Manager, Avast
"2Checkout (formerly Avangate) provides a “one-stop-shop” which gives us the flexibility we need to build the types of offers that appeal to our target audience. This includes trying new subscription models, pricing and packaging and sales support in 120+ countries.
In addition, it's a huge relief having global payments, tax, fraud, etc. taken care of so we can focus on our core business instead of spending our resources managing a commerce infrastructure.
With the newly implemented Revenue Recovery Tools, 2Checkout's commerce solution helps us recover almost 20% of recurring revenues which is no small feat", Danvers Baillieu, Former Chief Operating Officer, HideMyAss, part of Avast Software.
About HideMyAss, part of Avast Software
HMA (formerly HideMyAss!) is a virtual private network (VPN) provider founded in 2005 in the United Kingdom. It has been a subsidiary of the Czech cybersecurity company Avast since 2016.
More information at https://www.hidemyass.com
Project: Avast Boosts Retention for HMA with 2Checkout
Download HMA by AvastCase Study
Context & Objectives
Operating in a very competitive industry, HMA was looking to improve client retention. For this purpose, amongst other tactics, they employed several churn reduction tools available in the 2Checkout digital commerce platform.
Solution & Results
- 22% voluntary churn recovery rate (out of cancellation attempts);
- 7% conversion rate on unfinished payments recovery campaign on auto-recurring charges;
- 5% conversion rate on auto-renewal enrollment.
Project: Privax: Global Reach. Increase in Retention Revenue by 18%
Download HideMyAssCase Study
Context & Objectives
With privacy becoming a more pressing concern for internet users everywhere and prospective clients extremely savvy purchasers, HideMyAss’ objectives regarding their online sales strategy revolved around three main pillars:
- Achieve a flexible and efficient go-to-market approach on a global level
- Improve customer retention
- Increase operational efficiency
Solution & Results
- Improved Acquisition: Instantly conduct commerce in 120+ countries | Flexible and efficient go-to-market approach on a global level
- Increased Productivity and Operational Efficiency: global payments, tax, fraud, etc. are taken care of by 2Checkout so HideMyAss can focus on their core business instead of spending resources managing a commerce infrastructure or integrating subscription billing and sales tax compliance.