2Checkout Customer Success Stories

HMA by Avast - Virtual Private Network

Continuous Improvement and Innovation

Vojtěch StříbrskýOnline Sales Manager, Avast

 

"We heve been working with 2Checkout on our HMA brand for several years and we are very pleased with the richness of the platform and continuous improvement and innovation. One key area is client retention – so important for a subscription-based business. We have recently tried on new churn reduction tools available in the platform and have seen significant improvements," Vojtěch Stříbrský, Online Sales Manager, Avast

Danvers Baillieu Former COO HideMyAss

 

"2Checkout (formerly Avangate) provides a “one-stop-shop” which gives us the flexibility we need to build the types of offers that appeal to our target audience. This includes trying new subscription models, pricing and packaging and sales support in 120+ countries.
In addition, it's a huge relief having global payments, tax, fraud, etc. taken care of so we can focus on our core business instead of spending our resources managing a commerce infrastructure.
With the newly implemented Revenue Recovery Tools, 2Checkout's commerce solution helps us recover almost 20% of recurring revenues which is no small feat", Danvers Baillieu, Former Chief Operating Officer, HideMyAss, part of Avast Software.

About HideMyAss, part of Avast Software

HMA (formerly HideMyAss!) is a virtual private network (VPN) provider founded in 2005 in the United Kingdom. It has been a subsidiary of the Czech cybersecurity company Avast since 2016.

More information at https://www.hidemyass.com

Project: Avast Boosts Retention for HMA with 2Checkout

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Case Study
 

Context & Objectives

Operating in a very competitive industry, HMA was looking to improve client retention. For this purpose, amongst other tactics, they employed several churn reduction tools available in the 2Checkout digital commerce platform.

Solution & Results

• 22% voluntary churn recovery rate (out of cancellation attempts);
• 7% conversion rate on unfinished payments recovery campaign on auto-recurring charges;
• 5% conversion rate on auto-renewal enrollment.

Project: Privax: Global Reach. Increase in Retention Revenue by 18%

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Case Study

Context & Objectives

With privacy becoming a more pressing concern for internet users everywhere and prospective clients extremely savvy purchasers, HideMyAss’ objectives regarding their online sales strategy revolved around three main pillars:

• Achieve a flexible and efficient go-to-market approach on a global level
• Improve customer retention
• Increase operational efficiency

Solution & Results

• Improved Acquisition: Instantly conduct commerce in 120+ countries | Flexible and efficient go-to-market approach on a global level
• 18% of recurring revenue recovered with 2Checkout’s Revenue Recovery technology & services
• Increased Productivity and Operational Efficiency: global payments, tax, fraud, etc. are taken care of by 2Checkout so HideMyAss can focus on their core business instead of spending resources managing a commerce infrastructure or integrating subscription billing and sales tax compliance.