2Checkout Customer Success Stories

Privax - Virtual Private Network

Global Reach. Increase in Retention Revenue by 18%
Danvers Baillieu COO HideMyAss
Danvers Baillieu Former COO HideMyAss
HideMyAss logo



"2Checkout (formerly Avangate) provides a “one-stop-shop” which gives us the flexibility we need to build the types of offers that appeal to our target audience. This includes trying new subscription models, pricing and packaging and sales support in 120+ countries.
In addition, it's a huge relief having global payments, tax, fraud, etc. taken care of so we can focus on our core business instead of spending our resources managing a commerce infrastructure.
With the newly implemented Revenue Recovery Tools, 2Checkout's commerce solution helps us recover almost 20% of recurring revenues which is no small feat",
Danvers Baillieu, Former Chief Operating Officer, HideMyAss, part of Avast Software.


About HideMyAss, part of Avast Software

HideMyAss is the parent company behind HideMyAss.com, a virtual private network with 10 million users around the globe.

Download full case study Download HideMyAss Success Story
Case Study
Download full case study

Context & Objectives

With privacy becoming a more pressing concern for internet users everywhere and prospective clients extremely savvy purchasers, HideMyAss’ objectives regarding their online sales strategy revolved around three main pillars:

  • Achieve a flexible and efficient go-to-market approach on a global level
  • Improve customer retention
  • Increase operational efficiency

Solution & Results

  • Improved Acquisition: Instantly conduct commerce in 120+ countries | Flexible and efficient go-to-market approach on a global level
  • 18% of recurring revenue recovered with 2Checkout’s Revenue Recovery technology & services
  • Increased Productivity and Operational Efficiency: global payments, tax, fraud, etc. are taken care of by 2Checkout so HideMyAss can focus on their core business instead of spending resources managing a commerce infrastructure or integrating subscription billing and sales tax compliance.


Download the full HideMyAss case study here.

Simplify the eCommerce process. Try 2Checkout.
The most flexible digital commerce platform that can give your business a real boost.