2Checkout Customer Success Stories
Movavi - Software for Audio-Video
15 fold ROI with Shopping Cart Optimization. Increased Revenue by 12%+ through Improved Acquisition and Retention
"2Checkout has been a long-term partner of ours and they continuously work with us on improving our online business, both from a growth as well as an optimization perspective. said Maria Morozova, Head of Partner Department at Movavi.
About Movavi
Movavi produces a wide range of multimedia programs for users to get the most from their videos, music, and photos on an platform and any device. Learn more at http://www.movavi.com/.
Project: How Movavi Obtained a 15 fold ROI with Shopping Cart Optimization
The Context & Objectives
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Movavi is a strong advocate of optimization through A/B testing. To maximize revenue growth, it ran parallel tests on the product pages and checkout pages. The tests were focused on customer acquisition, and how to maximize conversion rates and RPV (revenue per visitor).
Solution
2Checkout (formerly Avangate), together with their partner Sellpoints, ran a conversion optimization program consisting of several a/b tests. The service produced a 15x return on investment for Movavi.
Key Results
- +5.5% increase in conversion rate
- +22% increase in revenue per visitor
- 15x return on investment for Movavi
Project: How Movavi Boosted Online Sales with 2Checkout’s Avangate Affiliate Network
The Context & Objectives
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Movavi’s objective was to grow online revenue, including through the affiliate channel and improve affiliates’ engagement.
Solution
The 2Checkout affiliates team provided solid support for campaigns as well as affiliate program management during 2017, with impressive results (2017 vs. 2016 growth). We’ve also managed to retain, engage and activate exiting affiliates while recruiting new ones.
Key Results
- +44% increase in affiliates sales volume
- +13% increase in number of affiliates
- Improvement in awareness
Project: How Movavi increased revenue by 12%+ with 2Checkout (formerly Avangate) through improved acquisition and retention
The Context & Objectives
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In a highly competitive market with many free products, increasing sales via additional channels as well as client retention are important elements of a sales strategy.
Solution
To support its online strategy, Movavi employs 2Checkout's commerce platform that covers both the global online direct component as well as additional sales channels such as 2Checkout's Avangate Affiliate Network. Movavi also aims to constantly optimize and automate the client retention process, especially for their newly introduced subscription-based products.
Key Results
By employing 2Checkout’s solution, Movavi is able to boost revenue through (2014 data):
- Expanded reach in 100+ countries
- Increased revenue by 10% from acquisitions via the Avangate Affiliate Network
- Revenue Uplift by 2.6% from improved retention