2Checkout Customer Success Stories

Movavi - Software for Audio-Video

15 fold ROI with Shopping Cart Optimization. Increased Revenue by 12%+ through Improved Acquisition and Retention
Movavi eCommerce Team
Logo Movavi

 

 

"We are very grateful for 2Checkout for their support in our growth," Ivan Sidyakin, Web-analyst, Movavi

"2Checkout offers a wide variety of local payment methods for every country and the list is growing," Vitaliy Akimov, Payment Methods Specialist, Movavi

"We have an ongoing partnership process for cart optimization," Ksenia Chernykh, eCommerce Manager, Movavi

 
Maria Morozova, Head of Partner Department, Movavi
Maria Morozova Head of Partner Department, Movavi
Movavi
 




 

"2Checkout has been a long-term partner of ours and they continuously work with us on improving our online business, both from a growth as well as an optimization perspective. said Maria Morozova, Head of Partner Department at Movavi.

 

 

 

 

About Movavi

Movavi produces a wide range of multimedia programs for users to get the most from their videos, music, and photos on an platform and any device. Learn more at http://www.movavi.com/.

 

 

 

 


Project: Movavi Improves Reseller Revenue with 2Checkout’s Channel Manager Module

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Context & Objectives

Movavi’s team was looking for a way to improve operations with their reseller partners around the world. Prior to selecting 2Checkout’s Channel Manager solution, the software company was facing challenges managing day-to-day operations and administrative tasks, as well as dealing with delays in communication with their network of resellers. The software company decided to employ 2Checkout’s Channel Manager module, which comes pre-integrated with the Avangate Monetization platform. The main purpose was to automate order processing and support resellers in real time.

Solution & Results

  • Improved reseller revenue: online sales via partners increased by 63%;
  • 24/7 real-time order processing, around the globe;
  • Less time spent on managing administrative tasks, allowing the team to focus on strategic initiatives.

 

 


Project: How Movavi Obtained a 15 fold ROI with Shopping Cart Optimization

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Case Study

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The Context & Objectives

Movavi is a strong advocate of optimization through A/B testing. To maximize revenue growth, it ran parallel tests on the product pages and checkout pages. The tests were focused on customer acquisition, and how to maximize conversion rates and RPV (revenue per visitor).

Solution

2Checkout (formerly Avangate), together with their partner Sellpoints, ran a conversion optimization program consisting of several a/b tests. The service produced a 15x return on investment for Movavi.

Key Results

  • +5.5% increase in conversion rate
  • +22% increase in revenue per visitor
  • 15x return on investment for Movavi
   

Project: How Movavi Boosted Online Sales with 2Checkout’s Avangate Affiliate Network

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Case Study

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The Context & Objectives

Movavi’s objective was to grow online revenue, including through the affiliate channel and improve affiliates’ engagement.

Solution

The 2Checkout affiliates team provided solid support for campaigns as well as affiliate program management during 2017, with impressive results (2017 vs. 2016 growth). We’ve also managed to retain, engage and activate exiting affiliates while recruiting new ones.

Key Results

  • +44% increase in affiliates sales volume
  • +13% increase in number of affiliates
  • Improvement in awareness
 

Project: How Movavi increased revenue by 12%+ with 2Checkout (formerly Avangate) through improved acquisition and retention

The Context & Objectives

Download full case study Download Movavi
Case Study
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In a highly competitive market with many free products, increasing sales via additional channels as well as client retention are important elements of a sales strategy.

Solution

To support its online strategy, Movavi employs 2Checkout's commerce platform that covers both the global online direct component as well as additional sales channels such as 2Checkout's Avangate Affiliate Network. Movavi also aims to constantly optimize and automate the client retention process, especially for their newly introduced subscription-based products.

 

Key Results

By employing 2Checkout’s solution, Movavi is able to boost revenue through (2014 data):

  • Expanded reach in 100+ countries
  • Increased revenue by 10% from acquisitions via the Avangate Affiliate Network
  • Revenue Uplift by 2.6% from improved retention
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