2Checkout Customer Success Stories
Visicom Media - Software for Audio-Video
Improved eCommerce Revenue and Transitioned to Subscriptions Seamlessly
"Since switching to 2Checkout (formerly Avangate) from our previous eCommerce provider, we have seen a significant improvement in our online operations, starting from internal efficiencies all the way to revenue gains. We couldn’t be happier with our decision. We feel that we are truly being listened to, our business needs are well understood and cared for in a proactive way. The people behind 2Checkout (formerly Avangate) really care about us and the Avangate Monetization Platform is very robust and reliable," said Patrice Carrenard, President at Visicom Media and creator of ManyCam.
About Visicom Media
Visicom Media Inc. is a world-wide leader in the development of innovative, quality tools for the Internet. Learn more on www.vmn.net.
Project: ManyCam Boosts Conversion Rate by 20% Following Shopping Cart Optimization
The Context & Objectives
Download ManyCam Case Study
The multimedia provider was looking to increase the conversion rate for their products, so they turned to the Verifone CRO Team for checkout optimization suggestions. They were previously using a 1-column template without a review page, so the CRO team recommended testing it against two variations of a 3-column template, without a review page.
Results
The test ran for 14 days at a global level. At a glance, regardless of order summary positioning (left or right side), the 3-column template performed better than the 1-column template. The 3-column horizontal layout increased conversion rate and RPV because all fields are above the fold, the CTA is highly visible, and the form is divided into sections for billing and payment.
- Optimized cart flow
- Almost 20% increase in conversion rate
- Smooth transition to subscription-based products
- 9.5% increase in revenue per visitor.
Project: Improved eCommerce Revenue and Seamless Transition to Subscriptions
The Context & Objectives
Download Visicom Media Case Study The overall objective was to improve the eCommerce operations and support. At the same time, Visicom Media was looking for a provider with robust subscription management capabilities. They were looking to transition some of their products from the lifetime license model to a subscription-based model, more in line with customer expectations and market trends.
Solution
Visicom Media used 2Checkout Digital Commerce Enterprise Edition to seamlessly transition its product, ManyCam, to a subscription revenue model.
Key Results:
- 16% Improvement in eCommerce operations
- 15%+ Increase in conversion rate
- Smooth transition to subscription-based products
- 2% Revenue recovery from cart abandonment tools
- 7% Increase in PayPal transactions
- Easy usage of integrated platform for online sales across channels: direct, affiliates, resellers.