2Checkout Customer Success Stories
Kofax - Intelligent Automation for Digital Workflow Transformation
Overall optimized checkout experience
"We were determined to improve our conversion rates, and that's when we turned to the Verifone CRO Team. Their suggestion to conduct an A/B test, integrating a separate section for express checkout payment methods like PayPal and Apple Pay, proved to be a winning move. The results were outstanding, with a substantial boost in conversion rates. Our customers now find it easier and quicker to make purchases, resulting in notable revenue growth. We couldn't be happier with the outcome!",
Ben Liu, Ecosystem Director at Kofax.
About Kofax
Kofax enables organizations to Work Like Tomorrow™ - today. Our Intelligent Automation Platform and Solutions improve business critical operations through actionable insights and data-intensive workflow automation. Customers realize faster time-to-value and increased competitiveness, growth, and profitability by combining Kofax's cognitive capture, RPA, process orchestration, analytics and mobile capabilities while increasing business resiliency and mitigating ompliance risk.
More information on: www.kofax.com.
From Traditional to Express Checkout: Kofax Achieves Higher Conversion Rates
Context & Objectives
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Kofax wanted to increase their conversion rates, so they turned to the Verifone CRO Team for checkout optimization suggestions. They were using a 3-column horizontal checkout template with a section for payment method selection, so the CRO team recommended an A/B test to measure the impact by adding a separate section for express checkout payment methods like PayPal and Apple Pay.
Solution & Results
With the Express Checkout hypothesis, the Verifone CRO team proposed an A/B test which targeted a faster checkout experience for shoppers. By putting more emphasis on fast checkout options, such as PayPal Express and Apple Pay, shoppers could easily choose these and finish the purchase faster, leading to higher conversion rates, reduced form errors, and increased authorization rate.
At a macro level, Variation 1, combined with Express Checkout, outperformed the control group, showcasing a remarkable 8.75% surge in conversion rate (CR) and an impressive jump to 11.78% in revenue per visitor (RPV), both statistically significant at a confidence level of 95%.
Through the implementation of the winning variation from this test – the 3-column cart with Express Checkout - the CRO service facilitated Kofax in achieving a significant boost in annual revenue, amounting to $109.8K.