Commerce Glossary

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What is Augmented Reality (AR)?

aug - ment - ed re - al - i - ty
noun
Augmented Reality (AR) is the process of integrating display graphics with the real world.
How Does the Augmented Reality (AR) Work?

This type of technology brings computer-generated elements into the real world to enhance the experience we're having with a virtual product.

Unlike Virtual Reality (VR), which creates an entirely virtual environment, Augmented Reality makes use of the real world, enhancing it with virtual information.

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