Commerce Glossary

A comprehensive resource to help you master the language of commerce.
What commerce term are you interested in?
Search Results for ""...

What is Buyer’s Journey?

buy - er's jour - ney
noun
Is the process that a shopper goes through, from awareness until the purchase of a product or a service. The first step in this journey is awareness; the second is consideration, where they conduct research to better understand and clarify their needs while comparing vendors and product alternatives; and the third stage is selecting a vendor and making the final purchase.

Want to read more on this topic? Check out our related resources:

Simplify the eCommerce process. Try 2Checkout.
The most flexible digital commerce platform that can give your business a real boost.