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Commerce Glossary
A comprehensive resource to help you master the language of commerce.
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What is Buyer’s Journey?
buy - er's jour - ney
noun
Is the process that a shopper goes through, from awareness until the purchase of a product or a service. The first step in this journey is awareness; the second is consideration, where they conduct research to better understand and clarify their needs while comparing vendors and product alternatives; and the third stage is selecting a vendor and making the final purchase.
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