What is a Cart Template?

Refers to the layout of an eCommerce’s shopping cart page. The ideal shopping cart template should include multiple payment methods, shipping methods, purchase summary, final price, privacy and return policy, and a checkout link, all presented in a user-friendly way so that every important detail is displayed. The cart template is a starting point for each merchant and should be constantly optimized through split testing to reach the optimum variant for each specific business or market, to allow for differences in shopper preferences.