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Avangate Webinar: Monetizing SaaS - Going Beyond Subscriptions
Building a SaaS product is just half the battle, with delivering as a service and subscription billing a great start - but your challenges mount due to the complex landscape of global markets, diverse distribution channels, multiple customer touch-points, and rapidly escalating changes in buyer expectations.
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In this webinar join Forrester Research Senior Analyst Peter Sheldon and Michael Ni, CMO at Avangate, as they uncover the complexities and challenges that software and cloud services firms face in developing a successful monetization strategy for their SaaS based market offerings. Most importantly, you will learn how to grow and retain your customer base, whether in your home market or on a global scale. |
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Attend this Avangate Webinar with Forrester Research Senior Analyst Peter Sheldon and Michael Ni, CMO at Avangate, to better understand:
- The importance of subscriptions as a model
- Challenges and maturity of SaaS publisher needs of supporting subscription based business models across channels, markets, product versions
- The evolution of customer ownership preferences for SaaS software products
- The role of technology partners in supporting the monetization of SaaS - how to retain and grow your customer base
- How to think about and transition to SaaS, challenges and recommendations
When:
Tuesday Sept 4th, 2012 / 9:00 AM - 10:00 AM PST / 12:00 PM - 1:00 PM EST
Who:
SaaS Business Executives & Managers, Marketing & Sales Managers, eCommerce Managers
Register now!
Registrants will receive the Upcoming Forrester Report: "Market Overview Subscription And Recurring Billing Solutions 2012", courtesy of Avangate.
About 2Checkout
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Learn more at www.2checkout.com
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