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Avangate to Sponsor and Speak at How to Web 2014

The New Services Economy Is Changing the Nature of Commerce

November 5, 2014 - Avangate, the leading Digital Commerce solution provider trusted by thousands of Software, Cloud and Online Services companies to grow their business worldwide, today announced that it will speak at, attend and sponsor the How to Web Conference, taking place November 20-21 at Crystal Palace Ballrooms in Bucharest, Romania.

Michael Ni, CMO/ SVP of Marketing and Products at Avangate will deliver a keynote presentation on "What's a Product? Services Redefining Where Money Is Going to Be Made", within the Future Trends & Entrepreneurship track, November 20^th.

Michel will discuss how the new services economy is changing the nature of what is being sold and how it is being sold, with products now an excuse to sell services to an empowered, connected buyer.

Also, on November 19^th, Radu Ionescu, Senior Product Manager at Avangate will hold a presentation on "How to Build Your Pricing", at 6:30 pm, in the Startup Spotlight Track. During the presentation, Adriana will talk about the value of a product/ service and how to price and package it. She will also cover some of the best practices used in the industry from perpetual to recurring models and, most importantly, how to test and iterate on your strategy.

Don't forget to join us for a coffee break powered by Avangate at our booth to find out how you can grow your global software and online services sales in the new Services Economy, at 3:30pm on November 20^th .

For more information about the event, please visit http://2014.howtoweb.co/.